Email communication has inevitably become smarter and more efficient with the help of AI-generated prompts, but AI alone isn’t enough. Today I’m going to talk about how context—such as information about your brand, your audience, or your specific goals—can keep these generated emails from feeling robotic and impersonal.
When you give an AI tool context, it can be transformed into a powerful tool for engaging your audience.
In this article, we’ll dive into how to combine great AI email prompts with context in Somme.ai (this applies to any AI tool that allows you to manage context). You’ll learn how valuable information about your brand, target audience, or campaign, can result in emails that are relevant, tailored, and impactful. We’ll look at different use cases to help you get started.
Why context matters for AI-generated emails
I will prove this later in the article, but if your choice of AI email prompts influences the quality of the emails you generate, their true potential can only be realized when the AI has sufficient understanding of the context to respond appropriately to the prompt.
Emails that are tailored to the recipient make a stronger impact. When you add context, the AI can adjust the tone and content to better fit the recipient, making the email feel personal and relevant. Context provides the AI with specific details that align with your goals, whether it’s information about your industry, product, service or anything else.
If you find yourself editing most of the emails you generate with AI, or if they come across as generic and disconnected from the recipient’s needs, you’re missing context. With context, the email can be targeted, meaningful, and more likely to drive the desired outcome.
If you find yourself editing most of the emails you generate with AI, you’re missing context.
Leveraging context for better email generation
When guiding AI for email generation, several key pieces of context can be provided to ensure accuracy and relevance. Here are a few examples we’ve tried and recommend:
Target audience information
This includes information on the recipient’s interests and specific needs can make the content more engaging and relevant. For example, knowing whether the audience is in a particular industry or role enables the AI to address their unique pain points. Additionally, understanding where the recipient is in the customer journey—whether they are a lead, a first-time customer, or a loyal buyer—helps customize the message to nurture the relationship.
Brand information
This includes the brand’s identity, core values, and mission, which can shape the tone and style of the email. The brand story can also be integrated into the email to build a stronger emotional connection.
Product information
Another key component for accurate email generation if you’re writing email to promote a product or a service. The AI should be supplied with detailed descriptions of your products or services, including their features and benefits. Highlighting the unique selling propositions (USPs) of these products ensures the AI can clearly communicate what differentiates them from competitors.
Any active promotions, discounts, or special offers should also be included so that the AI can reflect the latest marketing campaigns in the email content.
Example emails or inspirations
This includes sample emails that showcase the tone, structure, and layout you like. Conversely, offering examples of emails you dislike helps the AI avoid certain styles or approaches. You could also include competitor emails to give the AI a sense of what others in the market are doing and what to either emulate or avoid.
Exclusions or restrictions
There might be specific topics, phrases, or terms that you don’t want to include, such as references to competitors or controversial issues. You might also want to avoid certain tones, like being overly salesy or too informal, depending on your brand’s image and audience.
Tone and writing style
You can instruct the AI to use a formal, conversational, or motivational tone, depending on the context of the email. Whether you prefer short, punchy sentences or more detailed, flowing paragraphs is also important to clarify. Additionally, you can specify whether certain language preferences or industry jargon should be used to appeal to the audience’s familiarity with your field.
Call to action (CTA) guidelines
Defining what action you want the reader to take—whether it’s signing up for a newsletter, making a purchase, or reading a blog post—gives the AI a clear direction. You can also provide details on how forceful or gentle the CTA should be. Lastly, providing guidance on timing and frequency helps the AI schedule emails for optimal engagement, whether it’s determining the best time to send or how often to follow up.
Providing this level of context helps an AI tool generate emails that are not only personalized but also strategically aligned with the brand’s objectives and the needs of the audience.
Using Somme.ai to add context to your content
In Somme.ai, you can easily manage the context for AI-generated content by creating References, which are blocks of data or text that can be sorted, managed, and used as needed. These References allow you to add or remove specific context depending on the task at hand, making it simple to switch between different projects or clients.
For example, if you’re writing emails for multiple clients as a freelance writer, you can create separate References for each product, brand, or detail you need.
Additionally, Somme.ai includes a Voice feature, which lets you define the tone, writing style, and target audience for your content. You can either choose from a library of pre-built Voices or create your own from scratch.
This flexibility allows you to customize both References and Voices for each client or audience. Ultimately, Somme.ai streamlines the process of adding context to AI-generated content by eliminating the need to manually include all this information in the prompt every time you create content.
Before we list our AI prompts, see what crafting an email looks like in Somme.ai.
AI email prompts for different use cases
Here’s a list of efficient email prompts for different scenarios, showing the difference between a generic email without context and a more effective one generated with context.
1. Sales outreach email
Note: Recipient operates in customer management
Prompt
“Generate a sales email introducing [product] to a potential client. Highlight how it solves [problem] and mention our brand’s [value/mission]. The tone should be professional yet approachable.”
Without context
Subject: “Discover our product!”
“Hi [Name], I hope this email finds you well. I’m reaching out to introduce you to [Product], which I think could be of interest to you. It’s designed to help with [Problem], and I’d love to discuss how it could benefit you.
Let me know if you’d like to learn more!”
With context
Subject: “Improve customer communication with [Product]”
“I came across your recent expansion into [Specific market] and thought you might be interested in [Product]. It’s built to help companies like [Company Name] overcome challenges with customer management.
With [Specific feature], you can streamline your communication processes, improve customer engagement, and provide valuable insights to enhance relationships. Given your focus on enhancing customer communication, I believe [Product] could play a key role in your success.
Would you be open to a short call to explore how we can work together?”
2. Follow-up email
Note: Recipient operates in customer management
Prompt
“Generate a follow-up sales email after an initial outreach introducing [Product]. Gently remind the potential client of the value [Product] provides for solving [Problem], and mention our [value/mission]. The tone should remain professional but friendly, with a focus on relationship-building.”
Without context
Subject: “Just checking in – any thoughts on [Product]?”
“Hi [Name],
I wanted to follow up on my previous email and see if you had any thoughts on [Product]. As mentioned, it’s designed to address [Problem], and I think it could offer real value to you.
If you have any questions or would like to discuss further, feel free to let me know. I’d be happy to set up a time to chat. Looking forward to hearing from you!”
With context
Subject: “Circling back: How [Product] will support your customer communication”
“Hi [Name],
I wanted to check in regarding my previous email about [Product] and how it can support your efforts in enhancing customer communication.
If you haven’t already, check out how [Specific feature] helped [Company Name] streamline their customer management, boost engagement, and build stronger relationships. Since your focus is on improving these areas, I’m confident [Product] could be a valuable solution for your needs.
Let me know if you’re open to discussing this further, and we can set up a quick call to explore the possibilities. Looking forward to connecting!”
3. Customer service email
Note: Recipient operates in customer management
Prompt
“Write a customer service email in response to a complaint about [Specific issue] with [Product]. Reassure the customer that the problem will be resolved and express empathy. The tone should be professional and caring.”
Without context
Subject: “We’re sorry about the issue with [Product] – We’re here to help”
“Hi [Name],
Thank you for bringing the issue with [Specific issue] in [Product] to our attention. I apologize for the inconvenience and understand how frustrating this must be.
Our team is already investigating and working to resolve it as quickly as possible. I’ll keep you updated on our progress, and if you have any additional information to share, please let me know.
We appreciate your patience and are committed to resolving this swiftly to ensure you have a great experience with [Product].”
With context
Subject: “Apologies for the issues with [Product] – We’re on it”
“Hi [Name],
I apologize for the issues you’ve been experiencing with the [Specific feature] in [Product], especially during such a critical time as you manage [Critical campaign/project name]. I understand how vital smooth communication is for [Specific client interaction], and I’m sorry for the disruption this has caused.
Our team is actively working on fixing [Specific issue] and suspect [Potential cause] may be involved. If you’ve noticed any specific patterns—such as [Example scenario]—please let us know to help expedite the process.
We’re addressing this with urgency and will keep you updated. Thank you for your patience, and if there’s anything else we can do, feel free to reach out.”
4. Newsletter announcement
Prompt:
“Generate a newsletter announcement email introducing [Newsletter] to a potential subscriber. Highlight the benefits of subscribing, such as receiving updates on [topics] and staying informed about [industry trends]. The tone should be professional yet engaging, with a focus on building a long-term connection.”
Without context
Subject: “Stay updated with our latest news – Subscribe to our newsletter”
“Hi [Name],
I wanted to take a moment to introduce you to our newsletter, where we provide the latest updates on [topics] and insights into [industry trends]. By subscribing, you’ll be the first to hear about [Product news], industry developments, and exclusive offers.
We’d love to have you on board! If you’re interested, simply click here to subscribe and stay in the loop.
Looking forward to keeping you informed!”
With context
Subject: “Stay ahead in customer management – Subscribe for expert insights”
“Hi [Name],
I’d like to invite you to join our newsletter, tailored for customer management professionals like yourself. By subscribing, you’ll get valuable insights on topics such as [Customer retention tactics], [Improving client relationships], and how companies like [Company Name] use [Product] to overcome challenges like [Specific pain points, e.g., automating communication].
As a [Job title] managing [Team size or customer base size], you’ll also get early access to [Special offers, product updates, or exclusive events related to customer management].
Click here to subscribe and stay informed on the latest trends and strategies in customer management.
Looking forward to having you on board!”
Final thoughts
Quality AI email prompts offer a fast, efficient way to generate emails, but without context, they can come across as generic or impersonal. Tools like Somme.ai take email generation to the next level by allowing you to add essential context about your brand, your audience, and your goals. This ensures that the emails are not only relevant but also tailored to fit the specific needs of the recipient.
Ready to elevate your email communication? Try Somme.ai and experience the difference today!.
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