In today’s digital world, content isn’t just king—it’s the whole kingdom. Businesses, marketers, and writers are all striving to produce high-quality stuff that grabs attention and gets results.
But let’s be honest, consistently coming up with great content can be tough. That’s where artificial intelligence steps in. AI is shaking up the content creation scene, making it easier to write engaging material. AI-powered writing tools are becoming must-haves—they boost efficiency, spark creativity, and elevate the overall quality of your work. In this article, we’ll dive into the top AI content writing tools that can seriously enhance your writing game.
Benefits of AI content writing tools
Increased productivity
While we all can agree on the benefits of AI writing tools, one of the biggest perks is the huge boost in productivity they bring. By taking over time-consuming tasks like research, drafting, and proofreading, these tools let writers zero in on refining their ideas and messages.
For example, AI can generate initial drafts from prompts or keywords, giving you a solid base to build on. Plus, some AI tools quickly provide relevant info, stats, and references, making the research process smoother. If you’re a marketer needing multiple versions of content, AI can swiftly create numerous options, making bulk content creation super efficient.
Improved quality
Quality is everything in content creation, and AI tools are making our writing better by offering advanced grammar checks, style suggestions, and ensuring consistency throughout the text.
For example, beyond just fixing basic errors, AI catches complex grammar issues and suggests ways to improve your style—it’s like a supercharged grammar and spell checker. Plus, many AI tools help maintain a consistent voice, which is crucial for your brand identity, ensuring the tone and style stay the same throughout your content. Some tools even check for originality, helping you avoid unintentional plagiarism with their detection features.
Creativity enhancement
AI doesn’t replace human creativity—it complements it by offering fresh perspectives and ideas. It can help with idea generation by suggesting topics or angles based on current trends and keywords.
When you’re stuck with writer’s block, AI can provide prompts or complete sentences to keep your writing flowing. Plus, it suggests synonyms and alternative phrases to diversify your vocabulary and enrich your text.
Top AI content writing tools
Before we proceed to list these tools, please note that we cannot include full and detailed reviews in this article. For this reason, we will only mention a few key features, pros, and cons per tool. But simply because a tool lists a feature as a pro does not automatically imply that other tools do not have that feature.
Please note that the first tool on this list, Somme.ai, is our product (and we hope you try it!). The other tools are sorted in order of preference (we prefer user-friendly, lightweight tools over cluttered ones with a steep learning curve).
1. Somme.ai
Somme.ai is a context-driven AI tool where content is largely generated based on your custom data, voice, and use case.
Notable features & pros
- Integrate contextual information to enrich your generated content with relevant details
- Create and apply custom writing styles to ensure consistent and tailored content
- Save and reuse context to streamline your workflow
Cons: Might not be the best choice if you prefer feature-heavy apps that provide ready-to-post content
Ideal for: Freelancers, content writers, anyone looking to integrate context into their AI generation
Cost: $9/mo for access to all features. Our entry plan lets you generate and refine tons of content and should be enough for most individuals
2. Rytr
Rytr offers an affordable solution for content rewriting, with a user-friendly interface.
Notable features & pros
- Easy to draft quality emails/message replies
- Simple API to integrate with your business
Cons: Not ideal for long-form content
Ideal for: Freelance writers, marketers, personal use
Cost: Pretty affordable at $9/mo
3. Wordtune
Similar to QuillBot, Wordtune focuses on rewriting and refining existing content to improve tone and clarity.
Notable features & pros
- Rewrite sentences using specific tones or lengths
- Find and fix errors in your writing (Grammar checker)
Cons
- Useful for refining bits of text, but not for working on a full piece
- Manual intervention often required as all these tools work independently
Ideal for: Similar to Rytr
Cost: $13.99/mo but with a limit of 30 rewrites and 15 AI summarizations
4. Jasper.ai
Jasper.ai is a versatile AI writing assistant known for its ability to create a wide range of content styles.
Notable features & pros
- 50+ templates for blogs, emails, social media, and more
- Specify your company’s style guide and correct content against it (Company Knowledge)
- AI-powered recommendations based on existing content or recent trends
- Integrate Jasper directly into your platform using their API
Cons
- Pay per word, which can become expensive, even for content that you may not utilize
- Can sometimes lose context or go off track
Ideal for: Large teams, content marketing agencies, and businesses needing diverse content types
Cost: $49/mo/seat for basic features
5. Copy.ai
Copy.ai focuses on generating high quality marketing copy.
Notable features & pros
- Build and use workflows where you can combine different tasks
- Research keywords for the best opportunities
Cons: You pay extra for workflow credit, which can get (very) expensive
Ideal for: Similar to Jasper.ai
Cost: $49/mo + workflow credits (1 seat only)
6. Writesonic
WriteSonic is a fully-assisted content creation tool based on real-time data/facts.
Notable features & pros
- Dedicated tool for article creation, with fact-checking, web research and more (AI Article Writer)
- Content quality check with real-time Google data integration (SEO checker)
Cons
- Too many features can make it confusing
- Costly if you want to use main features like the AI Article Writer/Advanced Workflows
Ideal for: Digital marketers, content marketing agencies
Cost: $15/mo without access to main features (any feature like AI Article Writer, SEO checker require credits, which you won’t have with this plan)
7. QuillBot
QuillBot offers a set of tools that you can use to improve, fix, and check your content.
Notable features & pros
- Rewrite your text using different words and sentence structures
- Condense longer texts into shorter versions, highlighting the main points
Cons: Similar to Wordtune
Ideal for: Anyone looking to quickly refine bits of content
Cost: $19.99/mo if billed monthly
How to choose the right AI tool
Assess your needs
Before anything, take a look at what you need and identify the specific requirements of your writing projects. Think about the content type—are you writing marketing emails, blogs, social media posts, or technical documents? Consider the volume of work—do you need to produce large amounts of content regularly? And don’t forget about language and tone—do you require support for multiple languages or specific styles?
AI tools rely on similar models
Keep in mind that most AI writing tools are connected to the same underlying models and have access to similar AI capabilities. So, when choosing one, take into consideration the interface and what feels right for you. Think about what gets you started faster and what fits best into your workflow.
Most AI writing tools use the same models, so take into account the interface and what feels right for your workflow.
Compare features
Just like with any tool or app you are looking into, take a close look at what each tool offers. Can it be customized to match your brand’s voice? Does it integrate with platforms you’re already using, like WordPress or Google Docs? Also, consider the support and community—are there resources available to help you get the most out of the tool?
Consider budget
When choosing an AI writing tool, make sure to balance the cost with the value you get. Take advantage of free trials to test how effective the tool is for you. Look for pricing plans that are scalable and fit within your budget.
Think about the long-term value—consider the return on investment in terms of time saved and the quality of your content.
Tips for maximizing efficiency
Integrate AI tools into your process
To get the most out of AI writing tools, it’s important to integrate them into your workflow. Make sure to use them consistently in your content creation process so they become a natural part of how you work. Encourage your team members to adopt these tools as well, so everyone stays on the same page and your content remains consistent (if your AI tool makes it easy to customize your tone or writing style, share it with your team).
Always review
I’ll repeat myself but while AI is a powerful assistant, it should complement—not replace—human creativity. Remember, nothing generated by AI is ready to post as is.
Always review and edit AI-generated content to make sure it meets your standards. And don’t forget to add your own unique human perspective and insights to personalize the content.
Upgrade your workflow
Tech moves fast, so it’s important to make sure you’re using the AI tools that are right for you. Regularly explore what other tools offer and see what’s best suited to your workflow.
Stay informed about the latest advancements, choose the tools that help you work more efficiently and effectively.
Future of AI in content writing
Emerging trends
Crystal ball time! Well, it’s already happening…
AI will enable us to create hyper-personalized content for individual audience segments on a large scale (especially if leveraging context properly). We’re also starting to combine AI writing with voice assistants and visual content creation tools, making everything more integrated. Future AI models will get even better at understanding cultural nuances, and emotional cues, which again means they’ll be more in tune with what we need.
Ethical considerations
This isn’t the topic of this article, but it’s more relevant now than ever.
We should always protect sensitive information used by AI tools to ensure data privacy. That means making sure people’s personal data stays safe and secure. And let’s not forget about bias mitigation—we need to address and minimize biases in AI algorithms to promote inclusivity and fairness for everyone.
Final thoughts
AI content writing tools are transforming the way we create content, offering unparalleled efficiency, quality improvements, and creative support.
By carefully selecting the right tools and integrating them thoughtfully into your workflow, you can really enhance your content creation process. And as AI continues to advance, embracing these tools will not only keep you competitive but also open up new possibilities for innovation in your writing.
So if you’re ready to make your writing easier and more creative, give Somme.ai a try today!
Very interesting!
I’m going to give Somme.ai a try!